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About TurnKey Lender

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we continue to grow globally, we are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.

We are looking for a Senior Product Marketing Manager to define and scale our product positioning, messaging, and go-to-market approach.

Role Overview

The Senior Product Marketing Manager will own positioning, messaging, and go-to-market strategy for TurnKey Lender’s solutions. This role is responsible for clearly articulating our value to target buyers, enabling Sales to win, and ensuring the market understands how TurnKey Lender is differentiated.

This is a hands-on individual contributor role for a strategic thinker and strong communicator who is equally comfortable defining strategy and creating the assets that bring it to life. The ideal candidate is a builder who can translate complex products into clear, compelling business value and personally develop high-quality messaging and sales materials.

This role will help build and scale the product marketing function from the ground up, establishing the frameworks, assets, and market insights needed to support long-term growth.

What You’ll Own

Positioning & Messaging

• Develop and refine product positioning, value propositions, and messaging for priority segments and use cases
• Clearly articulate differentiation, competitive advantages, and business outcomes
• Create messaging frameworks and narrative structures that can be used consistently across marketing, sales, and customer communications
• Ensure messaging is aligned to target buyer needs, pain points, and industry trends

Messaging & Asset Development (Hands-On)

• Personally write and refine core messaging, value propositions, and narrative frameworks
• Develop high-quality product and solution materials, including:
  • Sales presentations and pitch decks
  • Solution briefs and one-pagers
  • Website and landing page copy (in partnership with Content)
  • Launch messaging and product collateral
  • Talk tracks and value summaries
• Continuously improve materials based on sales feedback, win/loss insights, and market response

Sales Enablement

• Personally develop and maintain core sales enablement assets, including:
  • Pitch decks and solution presentations
  • Battlecards and competitive comparisons
  • ROI and value messaging
  • Industry or use-case specific materials
• Partner closely with Sales leadership to identify gaps and improve win rates
• Support sales readiness through messaging guidance, training, and ongoing updates

Product Launches & Go-to-Market

• Lead go-to-market planning and execution for new products, features, and releases
• Define target audiences, value messaging, and launch strategy
• Partner with Demand Generation and Content to ensure successful campaign execution
• Coordinate cross-functional launch readiness across Product, Sales, and Customer Success

Market, Buyer & Competitive Insights

• Conduct market, buyer, and competitive research to inform positioning and strategy
• Develop buyer personas and use case frameworks
• Monitor competitive landscape and provide actionable insights to Sales and leadership
• Gather customer and field feedback to continuously refine messaging

Cross-Functional Partnership

• Partner closely with Product Management to understand the roadmap and translate capabilities into clear customer value
• Collaborate with the Director of Demand Generation to align campaigns with positioning and segment priorities
• Work with the Senior Content Marketing Manager to scale messaging into high-impact content and digital experiences
• Partner with subject matter experts across Product, Sales, Customer Success, and Leadership to capture insights and validate messaging
• Serve as the bridge between Product, Sales, and Marketing to ensure consistent go-to-market execution

What Success Looks Like (First 12 Months)

• Clear, consistent positioning and messaging across the organization
• Strong library of sales-ready assets that support deal progression
• Improved sales confidence and alignment around value messaging
• Successful execution of product launches with strong market adoption
• Stronger competitive differentiation and improved win rates

Qualifications

• 5–8+ years of experience in B2B SaaS product marketing
• Demonstrated experience personally creating high-quality messaging and sales assets (not solely managing agencies or internal teams)
• Strong ability to translate complex products into clear business value and customer outcomes
• Experience supporting product launches and go-to-market execution
• Excellent writing, storytelling, and presentation skills
• Experience working closely with Product Management and Sales teams
• Ability to operate independently and manage multiple priorities in a fast-paced environment
• Experience in fintech, financial services, or enterprise SaaS is a plus
• Builder mindset with strong ownership and attention to detail

Why Join TurnKey Lender

• Opportunity to build and scale the product marketing function during a critical growth phase
• High visibility and direct impact on sales success and market positioning
• Collaborative environment with strong cross-functional partnership
• Global market opportunity in a rapidly growing fintech category

About TurnKey Lender

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we continue to grow globally, we are building a modern marketing engine to support scalable pipeline generation and market expansion.

We are looking for a Senior Content Marketing Manager to help build and scale a high-impact content function that supports demand generation, sales, and customer growth.

Role Overview

The Senior Content Marketing Manager will own the planning, creation, and optimization of content that supports TurnKey Lender’s demand generation and growth efforts. This role will develop high-impact content across the buyer journey and drive its performance across website content, search, social, and campaign channels.

This is a hands-on role for a strong writer and content operator who can move quickly, work independently, and produce high-quality content that drives engagement, improves conversion, and supports pipeline growth.

This role will also serve as a key steward of TurnKey Lender’s brand voice and content standards, ensuring consistency and quality across all marketing and customer-facing content.

What You’ll Own

Content Strategy & Creation

• Develop and manage a quarterly content plan aligned to demand generation priorities and target segments
• Create high-quality content across formats, including:
  • Blog articles and thought leadership
  • Customer stories and case studies
  • Whitepapers, guides, and gated assets
  • Webinar content and presentation support
  • Sales enablement materials and follow-up content
• Translate product positioning and campaign themes into compelling, audience-focused messaging
• Ensure content supports all stages of the buyer journey

Brand Voice & Content Standards

• Own and protect TurnKey Lender’s brand voice across all written content and channels
• Ensure consistency in tone, messaging, and positioning across website, campaigns, social, sales materials, and thought leadership
• Apply brand and messaging guidelines to all content and ensure adherence by internal teams, freelancers, and agencies
• Partner with Marketing leadership to evolve content style, messaging frameworks, and editorial standards as the brand matures
• Review and QA content across marketing initiatives to maintain a high standard of clarity, quality, and brand alignment

Website Content & Conversion Strategy

• Own website messaging, content priorities, and ongoing optimization to support demand generation and growth
• Write and update page copy, landing page content, and conversion-focused messaging
• Identify opportunities to improve clarity, positioning, and conversion across key pages
• Partner with the website development resource to implement updates, new pages, and structural improvements
• Provide content requirements, briefs, and QA to ensure changes are implemented accurately and on time

SEO & AI Search Optimization (AEO)

• Develop and execute SEO-driven content strategies to increase organic visibility
• Conduct keyword and topic research aligned to priority segments and use cases
• Optimize content for modern search behavior, including AI-driven discovery and answer engines (AEO)
• Monitor rankings, traffic, and engagement, and continuously refine the approach
• Audit and optimize existing content to improve performance

Campaign Support & Content Distribution

• Partner closely with the Director of Demand Generation to develop content for integrated campaigns
• Create assets to support webinars, trade shows, outbound efforts, and account-based initiatives
• Repurpose long-form content into email, social, and campaign formats
• Ensure content is delivered on time and aligned to campaign objectives

Social & Organic Channels

• Manage organic social content across priority platforms (e.g., LinkedIn)
• Maintain a consistent publishing cadence aligned to campaign and content priorities
• Monitor engagement and optimize messaging and format based on performance

Content Operations

• Establish scalable content production workflows and editorial processes
• Manage freelancers or agencies as needed
• Maintain a centralized content library and ensure assets are accessible for Sales and Customer Success
• Track content performance and use insights to guide future priorities

Cross-Functional Partnership

• Partner with Product Marketing to translate positioning, messaging, and product priorities into compelling content across the buyer journey
• Collaborate with subject matter experts (SMEs) across Product, Sales, Customer Success, and Leadership to capture insights, use cases, and real-world expertise
• Lead content interviews and information gathering to turn complex topics into clear, engaging, and customer-focused materials
• Partner with the Director of Demand Generation to support pipeline-focused campaigns and integrated programs
• Work with Sales and Customer Success to identify content gaps and develop customer stories, proof points, and enablement materials
• Support executive and thought leadership content as needed

What Success Looks Like (First 12 Months)

• Content that directly contributes to pipeline creation, engagement, and deal progression
• A consistent, high-quality content engine aligned to demand priorities
• Improved website engagement and conversion performance
• Increased organic visibility and traffic
• A strong library of customer stories and sales-ready assets

Qualifications

• 5–8+ years of experience in B2B SaaS content marketing
• Exceptional writing and editing skills across technical and business topics
• Experience writing and optimizing website and landing page copy
• Strong understanding of SEO best practices and content performance analytics
• Familiarity with modern search trends, including AI-driven discovery and answer engines
• Experience supporting demand generation and integrated campaigns
• Ability to operate independently and manage multiple priorities in a fast-paced environment
• Experience in fintech, financial services, or enterprise SaaS is a plus
• Builder mindset with strong ownership and attention to quality

Why Join TurnKey Lender

• Opportunity to build and scale the content function during a critical growth phase
• High visibility and direct impact on pipeline and revenue
• Collaborative team focused on execution and measurable outcomes
• Global market opportunity in a rapidly growing fintech category

About TurnKey Lender

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we continue to grow globally, we are building a scalable revenue engine to support predictable pipeline generation and expansion across key markets.

We are looking for a Business Development Representative to support pipeline growth through timely lead engagement, targeted outreach, and consistent top-of-funnel execution.

Role Overview

The Business Development Representative (BDR) is responsible for generating pipeline through rapid inbound follow-up, targeted outbound outreach, and early-stage qualification. This role plays a critical part in ensuring strong lead response, broad market coverage, and consistent engagement with prospective customers.

This is a hands-on, early-career role designed for a motivated, coachable professional who is interested in building a long-term career in sales.

This role supports the growth of the business development function and helps establish the activity discipline and responsiveness needed to support scalable pipeline generation.

What You’ll Own

Inbound Lead Engagement

• Respond quickly to marketing-generated leads and inquiries
• Qualify prospects based on defined criteria including fit, interest, and timing
• Route qualified opportunities to the appropriate Account Executive

Outbound Prospecting

• Execute multi-channel outreach campaigns across email, phone, and LinkedIn
• Research accounts and contacts within defined target segments
• Personalize messaging based on role, industry, and business challenges

Pipeline Support

• Schedule qualified discovery meetings that meet established criteria
• Support Senior BDRs and Account Executives with account research and list building
• Assist with pre-event and post-event outreach tied to campaigns and webinars

CRM & Data Management

• Maintain accurate records of activities, contacts, and qualification outcomes
• Update lead status and ensure data quality within CRM
• Follow established processes for tracking outreach and pipeline contribution

What Success Looks Like (First 12 Months)

• Fast and consistent response to inbound leads
• Strong activity levels that generate qualified meetings
• Effective early-stage qualification and handoff
• Accurate CRM data and follow-through
• Consistent contribution to top-of-funnel pipeline growth

Qualifications

• 0–2 years of experience in sales, customer-facing, or business development roles
• Strong written and verbal communication skills
• Highly organized with strong follow-up discipline
• Coachable and comfortable working in a goal-oriented environment
• Interest in building a long-term career in B2B SaaS sales
• Experience with CRM or sales tools is a plus
• Experience or interest in fintech, financial services, or enterprise software is a plus

Career Path

This role is designed as a foundational development position with a typical progression timeline of approximately 12 months, based on performance and business needs.

Why Join TurnKey Lender

• Opportunity to launch and grow your career in B2B SaaS sales
• Exposure to enterprise customers and a global fintech market
• Clear development path and hands-on coaching
• Collaborative environment aligned with Sales and Marketing

About TurnKey Lender

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we enter our next phase of growth, we are building a modern, scalable revenue engine to drive predictable pipeline and support global expansion.

We are looking for a Director of Demand Generation to lead this effort.

Role Overview

The Director of Demand Generation will own the strategy execution, performance, and optimization of all pipeline creation programs. This role is responsible for building a scalable, data-driven demand engine that delivers qualified pipeline, improves conversion, and increases revenue efficiency.

This role translates global marketing strategy into executable programs and is accountable for delivering measurable pipeline results through disciplined execution, testing, and optimization.

This is a hands-on leadership role for a growth-stage builder who thrives in a fast-moving SaaS environment and is comfortable operating strategically while driving day-to-day execution. This role will build and scale the demand engine from the ground up, establishing the campaign framework, operating cadence, and performance discipline needed to support predictable, long-term growth.

What You’ll Own

Pipeline Strategy & Performance

• Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets
• Develop quarterly demand plans aligned to revenue goals and priority segments
• Forecast pipeline performance and proactively identify risks, gaps, and corrective actions
• Establish and manage funnel metrics from Inquiry through Closed Won
• Continuously optimize channel mix, conversion rates, and cost efficiency

Integrated Campaigns & Digital Programs

• Plan and execute multi-channel campaigns across:
  • Paid media (search, social, display)
  • Email and lifecycle marketing
  • Webinars and virtual events
  • Content syndication and partner programs
  • Account-based and outbound support
• Drive segmentation, personalization, and testing strategies to improve engagement and conversion
• Partner with Product Marketing to activate positioning and messaging within campaigns

Events & Field Programs

• Own the strategy, planning, and performance of trade shows, industry events, executive roundtables, and field programs
• Treat events as a pipeline channel with defined meeting, opportunity, and revenue targets
• Partner with Sales to identify target accounts and establish pipeline goals for each event
• Execute structured pre-event outreach, onsite conversion strategies, and post-event follow-up within 24–48 hours
• Track and report event ROI based on meetings, opportunities, pipeline, and revenue generated

Sales Alignment & Pipeline Acceleration

• Partner closely with Sales leadership on ICP targeting, territory priorities, and account selection
• Align demand programs with outbound and account-based sales efforts
• Define and manage lead routing, follow-up SLAs, and qualification standards
• Build nurture, retargeting, and mid-funnel programs to accelerate deal progression and improve win rates

Marketing Operations & Technology

• Partner with Marketing Operations to ensure:
  • CRM and lifecycle integrity
  • Accurate attribution and performance reporting
  • High data quality and segmentation
• Optimize execution within HubSpot and related tools
• Operate with an AI-native approach, leveraging AI to accelerate campaign development, content creation, audience targeting, personalization, testing, and performance optimization
• Identify opportunities to improve efficiency, automation, scalability, and AI-driven decision-making across the demand engine

Team Leadership

Depending on organizational structure, this role may manage:

• Marketing Operations resources
• BDR team
• Performance-focused content or campaign specialists
• Event or program coordination support

You will build a performance-driven culture focused on accountability, experimentation, speed, and measurable business impact.

Cross-Functional Partnership

• Partner with the VP of Global Marketing on strategic priorities, segment focus, and budget direction
• Collaborate with Product Marketing on positioning, messaging, and sales enablement
• Work closely with Sales leadership on pipeline planning, targeting, and performance reviews
• Align with Customer Success and Partnerships to support expansion and cross-sell programs as needed

What Success Looks Like (First 12 Months)

• Predictable quarterly pipeline generation aligned to revenue targets
• Clear visibility into channel performance, ROI, and CAC efficiency
• Improved conversion rates across the marketing and sales funnel
• Strong alignment and trust with Sales leadership
• A scalable campaign framework that supports global growth

Qualifications

• 7–10+ years of experience in B2B SaaS demand generation or revenue marketing
• Proven track record of owning pipeline targets and delivering measurable growth
• Experience building and scaling demand programs in a $10M–$50M ARR environment preferred
• Deep expertise across digital channels, lifecycle marketing, and integrated campaign strategy
• Strong analytical mindset with experience in funnel management, attribution, and optimization
• Hands-on experience with HubSpot or similar marketing automation and CRM platforms
• Experience managing Marketing Operations, BDRs, or performance content resources is a plus
• Builder mentality with a bias for action, ownership, and accountability

Why Join TurnKey Lender

• Opportunity to build and scale the demand engine during a critical growth phase
• Direct ownership of pipeline and measurable business impact
• High visibility and partnership with executive leadership
• Global market opportunity in a rapidly growing fintech category
• A collaborative environment focused on execution, accountability, and growth

About the Role

We are seeking a high-potential VP of FP&A; Finance & Revenue Operations to help shape
the next phase of growth for a global, PE-backed SaaS company in fintech/lending
automation. This is a forward-looking, strategic finance and operations role reporting directly
to the CEO, spanning FP&A;, revenue operations, and operating cadence. You will partner
with executive leadership, private equity sponsors, and functional leaders to drive clarity,
accountability, and informed decision-making.

Key Responsibilities

• Own company-wide FP&A; including budgeting, forecasting, and multi-year planning
• Build operating models (ARR, bookings, pipeline, burn, headcount, cash)
• Partner with the CEO on strategy, scenario modeling, and capital allocation
• Prepare Board and investor materials
• Lead Revenue Operations including forecasting, territory planning, and GTM analytics
• Partner with Sales, Marketing, and Customer Success on efficiency & unit economics
• Support M&A; diligence and integration planning
• Drive cost optimization across a global organization

Who You Are

• 7–12 years finance experience (SaaS preferred)
• Strong FP&A; and modeling background
• Exposure to PE-backed environments and/or M&A
• Operator mindset with executive presence
• Comfortable in ambiguity and building structure

What Makes This Role Different

• Direct reporting to CEO
• Ownership of Finance and Revenue Operations
• PE and Board exposure
• Global operating environment

Why Join

You’ll join the company at an inflection point—professionalizing operations, sharpening GTM
execution, and building toward scalable growth. This role offers real ownership, executive
visibility, and a chance to architect the next phase of the business.