Application Abandon Rate Reduced From 90% to 10%
- December 24, 2020
Headquarters
Lagos, Nigeria
Lending Model
Consumer loans with peer-to-peer functionality
Staff
10-20 people
Founded
2016
Purchased Product
TurnKey Lender Go!
Background/Opportunity
EasyLoans is a digital lender in Nigeria that specializes in consumer loans, and supports peer-to-peer borrowing and investing. In order to launch quickly, the company downloaded a lending software system that looked like a good fit on paper. It was inexpensive, and included a comprehensive list of features. However, numerous complaints were filed almost immediately by both borrowers and employees.
Business Problem
The user experience was not at all satisfactory. There was a lot of friction, and automated processes crashed on a regular basis. Applicants gave up and called customer service, where a live representative key-stroked the information into the system. The completed application was reviewed manually, taking extra time. And a large number of glitches with the credit scoring system delayed loan approval even further.
These problems caused a horrific 90% application abandon rate.
The executive leadership team was eager to improve the borrower experience, increase origination and onboarding efficiency, and improve the quality of the credit decisions. In addition, the lending platform had to be up-and-running as quickly as possible.
A new EasyLoans platform required these important features:
– Intelligent loan origination
– Intuitive interfaces for borrowers, investors, and employees
– Scalable system to keep pace with rapid growth
– Simplified regulatory compliance
– Fast configuration and deployment
– Integration with local credit bureaus and payment providers
– Localization for the Nigerian market
These problems caused a horrific 90% application abandon rate.
The executive leadership team was eager to improve the borrower experience, increase origination and onboarding efficiency, and improve the quality of the credit decisions. In addition, the lending platform had to be up-and-running as quickly as possible.
A new EasyLoans platform required these important features:
– Intelligent loan origination
– Intuitive interfaces for borrowers, investors, and employees
– Scalable system to keep pace with rapid growth
– Simplified regulatory compliance
– Fast configuration and deployment
– Integration with local credit bureaus and payment providers
– Localization for the Nigerian market
Solution
EasyLoans decided to test the TurnKey Lender consumer loan platform with P2P matching functionality.
The majority of requirements were built-in defaults on the Foundation platform. The borrower features included loan origination, credit underwriting, payments processing, and collections management. The investor features included account set-up, real-time reports access, and dividends payments. The regulatory compliance rules were localized for the Nigerian marketplace.
Then the TurnKey Lender team customized the platform to integrate business processes, streamline the online application, optimize credit scoring rules, and white-label the design to seamlessly blend into the EasyLoans website.
The simple, branded, streamlined application form has a 90% app completion rate.
The majority of requirements were built-in defaults on the Foundation platform. The borrower features included loan origination, credit underwriting, payments processing, and collections management. The investor features included account set-up, real-time reports access, and dividends payments. The regulatory compliance rules were localized for the Nigerian marketplace.
Then the TurnKey Lender team customized the platform to integrate business processes, streamline the online application, optimize credit scoring rules, and white-label the design to seamlessly blend into the EasyLoans website.
The simple, branded, streamlined application form has a 90% app completion rate.
Results
The superior TurnKey Lender platform has automated the entire lending process for EasyLoans, and delivered the following program improvements:
1. Reduced application abandon rate from 90% to 10%
2. Reduced manual application processing rate from 80% to 0%
3. Operational efficiencies have increased by 100%
4. System experiences 0% downtime
5. Scalable system has remained stable, despite substantial growth.
6. EasyLoans has become the market leader for digital consumer loans in Nigeria.
1. Reduced application abandon rate from 90% to 10%
2. Reduced manual application processing rate from 80% to 0%
3. Operational efficiencies have increased by 100%
4. System experiences 0% downtime
5. Scalable system has remained stable, despite substantial growth.
6. EasyLoans has become the market leader for digital consumer loans in Nigeria.
Testimonial
The users like the platform we got from TurnKey Lender much better. And regulatorycompliance got much simpler. Thanks to TurnKey Lender’s screening and reporting functionality, we weed out the vast majority of the dangerous borrowers. Then the system-generated reports can be used for our regulators.Our new TurnKey Lender platform has exceeded expectations, and the overall user experiencehas improved.
Seyi Olufemi
CEO
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