Microlender Automates Management of 10,000+ Unique Borrowers

MicroLoans
  • Founded 2017
  • Headquarters Kharkiv, Ukraine
  • Lending Model Microlending
  • Employees 10+

Background

CashYou is a microlender that offers affordable loans in the Ukraine with a fully digital process since 2017. Competing against over 100 lenders, the company was entering an already competitive field and needed to offer unique value and level the playing field with intelligent technology. After analyzing the market and having tested several other solutions, CashYou chose TurnKey Lender as the core lending platform for their business.

In just two years, CashYou has become a significant microlending market player in Ukraine that offers competitive prices and advanced functionality using TurnKey Lender as a significant differentiator towards giving their customers a better experience.

CashYou is a growing company that has adapted to the remote business model and has used TurnKey Lender for processing:

  • 130,000+ Loan Applications
  • 10,000 Unique Borrowers
  • 18,000+ Disbursed and Collected Loans 

TurnKey Lender allows us to offer a fully digital lending process to our clients and an intuitive online workplaces for our employees.

Andrey Tkachenko
CEO

The Challenge

Given the risks of microlending and the local borrower evaluation and collection constraints, CashYou needed to find a solution with sufficient built-in intelligence to accurately score high-risk borrowers, automatically disburse and collect funds, as well as support peer-to-peer functionality and the implementation of bonus programs. 

To be able to compete in the marketplace, CashYou needed a robust and flexible lending automation that allowed for low maintenance costs, fully digital loan management, and accurate credit scoring with proprietary models. The company owners were recommended TurnKey Lender by colleagues and were able to deploy the system in under a month. CashYou continues collaboration to implement new custom functionality, like the Bonus program that serves as one of the unique selling points.

The Solution

The solution TurnKey Lender deployed for CashYou automates every step of the lending process. The system, including the initial customization, was launched within a month after the signing of the contract. The two teams continued to add new custom functionality and integrations to help address the specific challenges of the Ukrainian market and CashYou’s target audience. 

With TurnKey Lender, CashYou was able to achieve a fully digital loan origination and disbursement with no need for in-branch meetings. Every operation within the lifecycle of the loan is conducted online. The system uses several scoring models (external and internal), email, SMS, and payment services integrations, as well as a fully functional peer-to-peer module. 

We offer a modern online service that allows our clients to get funds on their card on fair terms exactly at exactly the time they need it. TurnKey Lender provides us with a granular understanding of each client and the modern technology for fully digital lending services.

Andrey Tkachenko
CEO

Next Steps

Want to learn more about what TurnKey Lender can do for your lending operation?

Reach out to our team at [email protected] and schedule a personalized demo.

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